ePlay announce partnership with Chinese esports leader Next Joy

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Mobile game developer ePlayDigital have announced a partnership with next joy for sales and marketing for the Chinese market.

Next Joy is a leading esports, gaming and augmented reality provider in China, as well as an esports broadcasting and news service in China, reaching over 100 million viewers.

ePlay announce partnership with Chinese esports leader Next Joy - ePlay announce partnership with Chinese esports leader Next Joy
Photo credit: Big Shot AR

Andrew Wang, CEO of NextJoy said: “ePlay and Next Joy have started to work together to create a great platform for mobile gaming and e-sports. We look forward to the early results of our teams working together with upcoming Big Shot launches in North America and China.”

ePlay is the developer of Big Shot Basketball, an augmented reality app that allows users to draw NBA players into their team by walking around and finding them using the in-game camera app, similar to games how Pokemon Go or penetration.

Philip Chen, consultant for ePlay Digital, said, “ePlay’s partnership with Next Joy is the first step in the company’s strategic implementation in China. China accounts for 38.7% of global mobile eSports gaming revenue on iOS and 30% on Android.”

“ePlay and Next Joy have started working together to create a great platform for mobile gaming and esports”

Mobile esports in China is a booming market with Tencent Arena of Valor peaked at 200 million players and nearly 10 million viewer hours (excluding Chinese viewers) during the 2018 World Championships, according to Esports Charts. In our recent interview with Anthony Wong from Jiang Hu Esports Club, he also revealed that mobile is now the mainstream for Chinese esports.

Esports Insider says: The concept for Big Shot Basketball is interesting, trying to capitalize on the popularity of Pokemon Go and fantasy sports with a big brand like the NBA. Bringing the app to China is a good move as basketball is one of the most popular sports in that country. We are excited to see how this partnership will benefit from the tremendous popularity of mobile gaming and mobile eSports in China.

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