Esports movers and shakers in January 2021

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As 2021 begins – a year that we all hope can be better than the previous one – as always, there have been some important personnel changes in the esports industry.

Every month, Esports Insider reports on the most important movers and shakers in the industry. Here we have compiled the biggest personnel news of January. To learn more about a story, simply click on the relevant link in the title.


January Highlight: Last month, ESI spoke to Carleton Curtis, Executive Chairman of Guild Esports, about Guild’s recent financial results. The British organization suffered significant losses incurred in the pre-revenue phase. Curtis also spoke about the raison d’être of the Guild, David Beckham’s influence on the org’s academy system, the importance of creating a winning culture, and much more.

Exclusive: Guild Esports Executive Chairman on ambition and financial results for 2021

Guild Esports
Images provided by Guild Esports. Pictured: Carleton Curtis, Executive Chairman at Guild

Esports movers and shakers, January 2021

GameSquare Esports announces Jan Neumeister as Head of European Operations

Esports movers and shakers in January 2021 - Esports movers and shakers in January 2021
Source: Jan Neumeister / LinkedIn profile

Publicly traded esports and gaming conglomerate GameSquare Esports appointed in January Jan Neumeisterearlier, former Senior Vice President of FaZe Clansince it is new Head of European Operations.

Neumeister will be tasked with driving organic sales growth in Europe and identifying cross-selling opportunities with the company’s North American operations.

Astralis hires Commercial Director and Chief Marketing Officer

Samantha Yu
Pictured: Samantha Yu, now Chief Marketing Officer, Astralis

January was a busy month for the Danish esports organization astralis. In addition to announcing a key partnership with Universal Music, the company also hired two key employees.

The company initially announced the discontinuation of Kasper Sindtformerly the Danish Football Associationas his Commercial Manager.

Subsequently Samantha Yu was brought as marketing chief. Yu was previously part of Refinery29 International, a Vice Media Group companywork as Vice President of Brand and Integrated Marketing.

Former ESL director Charlie Allen founds commercial esports agency

Charlie Allen
Pictured: Charlie Allen, Founder, Road House. Credit: Street House

former ESL Global Brand Partnerships Director Charlie Allen started in January street housea new commercial esports and gaming agency.

Road House will work with clients to help them appreciate the “mass potential of brand partnerships” in the esports and gaming space. Allen has also worked for FOX, Rainmaker Consulting and Momentum Worldwide.

eFuse expands leadership team with appointments of Neil Duffy and Herb May

Esports movers and shakers in January 2021 - Esports movers and shakers in January 2021
Credit: eFuse

Esports startup eFuse has appointed Neil Duffy as Chief Revenue Officerand Herb May as Director of Partnerships.

Duffy used to be CSL Esports Chief Commercial Officer. May previously worked for Overwatch League franchise Houston Outlaws.

With a goal of helping amateur and collegiate esports competitors make careers in space, eFuse bills itself as “LinkedIn for gamers.”

Dominic Sacco is leaving the British Esports Association to pursue Esports News UK full-time

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Photo credit: Esports News UK

Former British Esports Association Head of Content, Dominic Saccois stepping down from his role at BEA to continue Esports News UK — a news site he founded in 2015 — full-time.

Sacco told Esports Insider last month that he also plans to launch an advisory service to “help brands looking to take their first steps into the esports market, with a particular focus on the UK.”

HelloFresh founding member appointed Skrmiish as CEO

Luke Grob
In the picture: Lukas Grob. Photo credit: Luke Grob LinkedIn

Luke Grobone founding member and former VP of Operations & Product at HelloFreshhas been appointed CEO of Skrmiish.

Skrmiish allows users to sync devices to create “seamless score reports for every game” – which theoretically reduces score disputes while playing. Click on the link in the title to learn more about Skrmiish or the company’s new CEO.

DreamHack Sports Games appoints Scott Steedman as CCO

1644022221 850 Esports movers and shakers in January 2021 - Esports movers and shakers in January 2021
Credit: DreamHack Sports Games

DreamHack Sports Games has appointed a sports industry veteran Scott Steedman like New Chief Commercial Officer.

Steedman will lead all of ‘s teams, as well as sales and marketing activities Modern Times Groups Sports simulation business unit (Modern Times Group is DreamHack’s parent organization).

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