Evil Geniuses Returns to the LCS, NBA 2K League Expands to China

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Evil Geniuses returns to both League of Legends and Counterstrike, Gen. G will lead a Shanghai team in the NBA 2K League, and Louis Vuitton will create the trophy case for the League of Legends World Championship.

Missed one of the biggest esports business news last week? The TEO Monday Morning Briefing sums up the top headlines from the past seven days!


Evil geniuses has acquired the League of Legends Championship series (LCS) franchise slot previously held by Echo fox, and will compete Riot games’ The North American League begins in 2020. The organization announced that it would build a brand new team instead of acquiring one. Evil Geniuses previously competed in the LCS through 2014 (before the league franchise), and according to the team’s announcement, the return to the game was after that Organization was taken over from investment firm PEAK6 in May.

Riot Games forced Echo Fox to sell its LCS franchise after the team failed to oust an investor who was accused of racist remarks. Evil Geniuses also reportedly tried to buy Echo Fox’s slot before Riot Games took over the process. The LCS entry is one of two major announcements for Evil Geniuses from last week that the organization has also taken over NRG Esports Counter Strike Global Offensive (CS: GO) Team after seven years of absence from the game. On its debut appearance last weekend, the EG Counter-Strike team won its first championship at ESL One New York.


Gen.G Esports will have a Shanghai-based team in the NBA 2K league, marks the premier league franchise outside of North America. It will also be the first NBA 2K League team not to use one NBA Organization. In addition, Gen.G and the NBA 2K League have entered into a long-term partnership in which the organization will contribute to the league’s growth in Asia.


Group modern times (MTG), the parent company of the tournament organizers ESL and DreamHack, has an agreement with. announced Nielsen for sponsorship evaluation and media measurement services.

Nielsen, the founded its own eSports department in 2017 will measure brand impact for ESL and DreamHack sponsors, measure and track the value of media and sponsorship to their partners, provide consumer analytics, and use standardized metrics that can help companies considering investing in esports. MTG will use Nielsen’s quality index (QI) media methodology to enable direct comparisons with other eSports as well as traditional sports.


Esports organization Dignitas raised $ 30 million in Series A funding to help complete the previously announced merger Clutch gaming and provide expansion capital. The investment was led by the majority shareholders of Dignitas Harris Blitzer Sports & Entertainment (HBSE) and Fertitta Entertainment.

In addition, Dignitas has created a new parent company called New Meta Entertainment (NME), a digital sports and entertainment company that operates across three main verticals: esports teams, content and marketing, and investments.


Summary of partnerships and sponsorship

Louis Vuitton (LV) has signed a multi-year contract With Riot games that will be both physical and digital design work for this year League of Legends World Championship. This includes a unique trophy travel case for the Summoner’s Cup, for which LV has designed similar items for sporting events such as the FIFA World Cup, Rugby World Cup and America’s Sailing Cup. In addition, Nicolas Ghesquière, artistic director of LV’s women’s collections, will become digital assets for League of Legends Player.

Snack brand Totinos has a partnership with Activision Blizzard at the start of. in October Call of Duty Modern Warfare, With the brand that distributes exclusive in-game content about its products. Totino worked with 100 thieves Founder and CEO Matthew “Nadeshot” Haag to design the articles.

FaZe clan Content creator and Pull out Personality Nick “NICKMERCS” Kolcheff has signed a multi-year contract to stream exclusively on Twitch. The announcement coincided with the TwitchCon, where Kolcheff is promoting his brand. Kolcheff currently holds the 3 Fourteen days Channel on Twitch this year after Tyler “Ninja” Blevins and Turner “Tfue” Tenney and # 2 for the month of September, second only to Tenney.


Upcoming event

Evil Geniuses Returns to the LCS NBA 2K League - Evil Geniuses Returns to the LCS, NBA 2K League Expands to ChinaEsports Forum at Twickenham Stadium – October 9th | Next month, during the Sports Business Summit, TEO is hosting the Esports Forum, which invites sports and esports executives to network and discuss the future of sports entertainment.


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