EVOS Esports unveils PUMA collaboration
Southeast Asian sports organization EVOS Esports has announced a deal with a global sportswear brand PUMA.
The collaboration sees the release of a co-branded tracksuit given to players representing the organization.
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Coinciding with the apparel launch, both parties will launch a series of activations that will include physical and virtual items. Customers who purchase the Tracksuit will also receive the EVOS Battle Emote to use in Mobile Legends: Bang Bang.
Ivan Yeo, Co-Founder and CEO of EVOS EsportsIn a broadcast she spoke about the cooperation: “We are excited to be working with a global brand like PUMA that truly understands the value of connecting with the younger generation through esports.
“We look forward to a meaningful collaboration together and to deepening brand love and creating greater awareness of PUMA among the discerning esports audience.”
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PUMA becomes the ninth member of the organization’s partnership roster, joining the ranks of men’s grooming brands AXE, global financial company VISA, and technology company from Singapore Lasada.
Steven Tan, Country Manager of PUMA Malaysia, also commented on the deal: “We are thrilled to be working with EVOS Esports on this product partnership. Partnering with EVOS Esports is a great way for regional PUMA teams to engage meaningfully with esports and gaming at a local level.
“Through this product partnership with EVOS Esports, we believe PUMA will continue to be at the forefront of spreading the word about the growth of this industry.”
Esports Insider says: As one of the most recognizable brands in the world, PUMA’s collaboration with EVOS Esports is a surefire way to bring new eyes to the organization. For EVOS, the deal solidifies its position as one of the leading companies in Southeast Asia as it continues to build an impressive portfolio of partners.
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