EXCLUSIVE: Nerd Street Gamers hires Donald Reilley as VP of Sales


North American esports infrastructure company Nerd street gamers has employed Donald Reilley, formerly Canadian media and games company The score, first Vice President of Sales.

Reilley brings 20 years of sales experience to the role, with previous positions at Electronic Arts, Microsoft, Xbox Live, Amazon, Major League Gaming (MLG) and Machinima.

esports insider spoke to Reilley about the new role, his enthusiasm for the development of nerd street gamers and the opportunities for brands to enter this space.

Nerd Street Gamers VP of Sales Donald Reilley
Photo credit: Nerd Street Gamers

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“I have a little love for [Philadelphia]. So yes, I am happy to be part of an organization that I can visit from time to time. It’s an express train,” says Reilley, who studied at the neighboring University of Villanova.

Coming from theScore, his previous role involved less in management and more in direct sales with brands and agencies. Because of this shift, he said, “I’ve been able to develop a lot of direct brand customer relationships and a lot of direct agency relationships. I’m confident I can bring that to the table.”

In his new role, Reilley added, “I have the opportunity to lead a team so I can bring my individual sales experience and help mentor and work with a sales organization to ensure we’re having the right conversation.”

As Nerd Street Gamer’s very first VP of Sales, increasing sales is his number one priority.

He continued, “What excites me the most is sales [Nerd Street Gamers’] Ability to make eSports accessible to everyone. My excitement about this from a fan perspective translates to the brand and partnership perspective.

“When the experience is accessible to the entire community, I can transfer that excitement to brands. Because they want to be accessible to an audience that is receptive to their message.”

Billed as an esports infrastructure company, Nerd Street Gamers offers a range of services that offer a variety of opportunities to sell partnerships and sponsorships. This year, Nerd Street Gamers were selected as tournament organizers to host the LCS Proving Ground qualifiers and the North American VALORANT Challenger Series, expanding their partnership with the publisher Riot games.

Nerd Street Gamers also owns and operates an esports and gaming venues company localhost, with multiple locations in the US. The company offers both physical and digital events, creating brand touchpoints for nerd street gamers and their partners.

earlier this month, Nerd Street Gamers announced Camp Localhost, one personal summer esports and gaming camp that Reilley highlighted is another example of how the company is aiming to do this Provide communities with the opportunity to participate in gaming and esports. An area he believes brands might be interested in fostering and providing continued growth and accessibility through partnerships.

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“We’re not focused on a title, a league, we’re focused on looking at the sport, starting from this idea that everyone should have an opportunity to get involved. I just see it as an opportunity for continued and increased growth as people become more aware that they have the opportunity to play.”

Reilley is excited about finding the next big brand to be enabled for esports by nerd street gamers. The prospect of forging great partnerships and creating sponsorship opportunities will be a fundamental part of his role.

“This is a great opportunity to find a way to give everyone the opportunity to participate,” concluded Reilley. “It’s just not the fans or the players themselves, it’s about finding a way for brands to engage in a smart way so they can have smart conversations with that audience and that community.

“Because this community is not going away, it will continue to grow. It’s going to continue to be really widespread in the world we live in. And I’m just super excited to be a part of Nerd Street Gamers and to help keep this momentum going.”

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