Fluxo announces TikTok as its latest sponsor


Brazilian esports organization River announced a social media platform for short videos Tick ​​tock as a new sponsor.

In addition, Bruno ‘Nobru’ Góes, The CEO and co-founder of Fluxo also becomes the brand’s ambassador.

Fluxo announces TikTok as its latest sponsor - Fluxo announces TikTok as its latest sponsor
Image credit: Fluxo

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As a result of the partnership, the TikTok logo will appear on the team’s jersey. In addition, both Góes and Fluxo will create exclusive content for TikTok such as gameplays, tips and highlight plays in the first year of the deal.

The partnership begins with the “#OsCriasNoTikTok” challenge, in which the organization invites its community to share its best games in the application.

Kim Farrell, TikTok’s Marketing Director for Latin AmericaHe commented, “TikTok is the place where people discover and create moments, memes and moves that are part of gaming culture. The platform has the unique ability to turn something small into much larger movements, meaning when content starts to grow in TikTok it often crosses boundaries and moves into other segments, which increasingly attracts players.

“It’s also a place where they can express themselves in an authentic and unique way. For us, the partnership with Nobru and his team is an opportunity to bring even more gaming content to a community that is increasingly present in TikTok. “

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For Góes it is a great honor to have sponsored his team from TikTok and elected them as global ambassador: “I have followed the development of TikTok and always found it very funny. Ambassador, even more global. Now the “dad” has to work even more! I leave the dancing to one side and bring the monster moves to my channel.

“I will be honored to be a part of it, and I want my squad to share the ‘capas’ (slang for a headshot in the Free Fire community) there in the application and use the hashtag #OsCriasNoTikTok.”

Esports Insider Says: Fluxo and Nobru are strong names in the Free Fire ecosystem, due in part to the results of the organization in the LBFF and the popularity of Góes. This is a smart move by TikTok to work with the organization. Since TikTok is a mobile app and Free Fire is a mobile game, the partnership fits perfectly.

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