Fluxo Esports partners with Razer Gold and TNT for LBFF season
Brazilian organization Fluxo Sport has announced two partners for 2021 LBFF (Liga Brasileira de Free Fire) season.
The organization announced this brand of peripherals razor and energy drink company TNT were added Fluxo Esports commercial portfolio as sponsors.
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Founded by Bruno “nobru” Goes and Lucio “Cerol” Santos, the organization will specifically sponsor Free Fire RazerGold the brand’s virtual lending platform. In addition, the partnership includes a number of content initiatives and social media activations, as well as the Razer logo on the team’s jersey.
Dennis Ferreira, Razer Gold Latin America Director, commented, “Fluxo’s sponsorship is fully aligned with Razer’s gold goals in Brazil. In addition to supporting an important organization at a national level that will surely bring even more prominence to the local championships, Free Fire is one of the most successful mobile games in the country and one of the most requested by Razer Gold users.
“Another important point is that Fluxo is part of its premise of being a team made by the community and for the community and that Razer is a brand for gamers, made by gamers. We are in total tuning.”
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Fluxo’s other sponsor, Brazilian energy drink brand TNT, is familiar with the esports scene, which it has worked with Brazilian game show and sponsorship of Brazil Game Cup, now known as BGS Esports. In addition to sponsoring Fluxo, both Nobru and Cerol will be ambassadors for the energy drink.
Eliana Cassandre, Marketing Director of TNT Energy Drink, added: “We got into this project with Fluxo, Nobru and Cerol because we believe in the esports universe and want to be part of the team. We’re entering the community in the best shape, delivering TNT Energy Drink Resistance to everyone who believes in esports.”
Esports Insider says: It seems logical for TNT and Razer to work with Fluxo, especially given the team’s growing popularity in Brazil. Nobru and Cerol are familiar faces in the Brazilian free fire scene, which is sure to help Fluxo build strong partnerships as the organization continues to evolve.
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