Guild Esports plans IPO, Under Armour sponsors Team SMG | ESI Digest #9


Each week, ESI Digest breaks down what’s happening weekly in the esports industry and gives things meaning so you don’t have to. In addition to being available on YouTube, ESI Digest is also available on all major podcast platforms and also in writing below.

This week on ESI Digest we cover Guild Esports’ plans for an IPO, Under Armor sponsors Team SMG, Fnatic replaces Rivalry with Parimatch and Jackson Wang invests in Victory Five.

Jackson Wang invests in Victory Five

Hong Kong rapper, singer and dancer Jackson Wang invested in Macao sports organization Victory Five.

Victory Five revealed the partnership with Team Holding, a company owned by Wang, on September 7 during the ceremony. Wang is best known as a member of the South Korean boy band Got7, although he is also an acclaimed solo artist and TV host.

Fnatic is replacing Rivalry with a two-year Parimatch partnership

London-based organization Fnatic has found a new betting sponsor in Cyprus online bookmaker Parimatch.

The organization previously had a deal with sports-specialized bookmaker Rivalry, although that partnership was publicly announced to end on September 4.

The deal between Fnatic and Parimatch is described as a “two-year global partnership” in which the bookmaker will act as the official betting partner of the organization’s Counter-Strike: Global Offensive team. It will act as shirt sponsor during the two years of the alliance.

Team SMG signs a one-year deal with Under Armor

Singaporean organization Team SMG announced a year-long partnership with American performance apparel brand Under Armour.

The deal will see all players competing for Team SMG wear branded apparel made by the organization’s new partner.

Team SMG is rostering across mobile titles Mobile Legends: Bang Bang and PUBG Mobile, as well as Riot Games’ newly released VALORANT. Despite being located in different countries – mobile competitors are based in Malaysia while the VALORANT roster is based in Singapore – all players will be outfitted through this deal.

Guild Esports wants to be listed on the London Stock Exchange

London-based organization Guild Esports announced their intention to launch an IPO on the London Stock Exchange.

The organization was founded on June 25 with former footballer David Beckham as co-owner. It has tapped Mirabaud Securities and Zeus Capital to act as joint brokers and bookrunners for the transaction. Should the offering go as intended and ordinary shares list on the Standard Listing segment of the London Stock Exchange, the organization will use the funds to expand into new stocks and continue to invest in its brand.

ESI Digest is part of the ESI Network, a collection of podcasts spanning the esports industry. For an in-depth look at key areas of esports with subject matter experts, visit ESI Focus. For conversations with key people and stakeholders in esports, ESI Insight is the series for you.

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