How to consciously build a personal brand in esports — Maxi Players
From our advertiser: Maxi Players — This piece contains sponsored links
In esports, branding is everything. It is a crucial component for the overwhelming majority of eSports businesses, be they organizations or individuals.
In the digital age, it acquired new dimensions. Nowadays audio, animation and interactivity elements have to be integrated that go beyond the logo. However, the core principle remained – to create a brand identity that people identify with and form an emotional connection with.
A strong brand identity is a key to success in esports, sometimes even more so than skill; So it’s important to do it right. While profitable businesses can choose from numerous branding companies offering bespoke solutions, for an amateur organization or aspiring esports enthusiast this can be challenging.
Maxi Players – an esports community which focuses on helping players develop their eSports careers by hosting tournaments for players of all skill levels – advises anyone looking to consciously build their personal brand in eSports to take the following four essential steps.
RELATED: The space between pro and amateur play filled by tournament platforms
For an eSports player who trains regularly, streaming can be an efficient way to be present in the eSports community. In this way, daily practice can become a tool for exposure and recognition. However, to get the best results, mere streaming is rarely enough.
Everything starts with the first impression, so making the channel pleasing to the eye is an important first step. The channel should have an aesthetic that appeals to the target audience, but most importantly, it should contain brand-specific icons along with basic information about the page. In addition, it is recommended that you set and stick to specific streaming times, as today’s audience values consistency and reliability.
The need to interact with viewers during the stream is obvious but should be emphasized when discussing personal branding. Relations with audiences are maintained more effectively when communication flows both ways.
Other ways to build a strong connection with audiences and keep them engaged are hosting giveaways, organizing charity streams, inviting guest streamers, sharing knowledge or providing advice. To increase the reach of the stream, it’s always good to announce it on the associated social media channels.
Similar to streaming, releasing regular content will attract an audience if done right. As the internet becomes inundated with content, quality and value are the keys here.
It doesn’t have to be a perfectly edited video three times a week; This can be articles, blog posts or infographics – anything that adds value to the audience counts.
Unlike streaming, content creation allows for more room for foresight and attention to detail. It’s easier to control what’s going out. Additionally, if the content is good, it will be shared and promoted on social media, allowing for the desired visibility.
participation in events
For an esports enthusiast trying to build their brand, attending events is a must. Players should be visible so that they can be recognized not only by their fans but also by sponsors and esports organizations. For some, organizing their own small tournaments can also be a viable option that can facilitate valuable industry connections.
RELATED: Esports Team Building Strategies: Talent vs. Infrastructure
Currently, building a brand without social media is almost impossible, especially in an all-digital space like esports. It’s a tool to connect and interact with audiences – the right place for anyone who needs an audience to be successful. People can remember the brand more easily when they see it on their feed. Staying relevant therefore means staying active on social media.
Reporting on events, exchanging thoughts on games, or discussing strategies – these are just a few examples of how eSports professionals connect with their audience primarily via Twitter.
When building a brand as an eSports professional, improving in the game and winning tournaments are probably the most influential factors in building a presence in the eSports community. But there is much more that can be done to organically and consciously strengthen your personal branding. These tools are available to anyone with internet access and make the branding process easier than ever. It’s just a matter of personal preference which one to choose. A combination of all is perhaps the strongest.
See more new articles in category: Features