Intel Takes Educational Approach to Activating Sponsorship at TwitchCon
Intel’s The eSports marketing team wants to use this year’s TwitchCon as a vehicle to support streamers and educate them about building Pull out -ready desktops.
The brand’s presence is immediately felt by aspiring broadcasters as they enter the venue and discover the Intel Streamer Zone, a room full of streaming computers for the celebrities in attendance. Brenda Lynch, Intel’s global esports marketing strategist, said there aren’t many plans to activate it in the zone. Instead, the area will serve as a sort of workstation for streamers to create content from the event space.
“This is really a place for streamers to gather as a community and have a dedicated place to run their stream from the exhibition floor,” Lynch said. “We want to provide a space where people can essentially get their work done while on location, which is a stream.”
[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]”We build the PC on the stage and explain to influencers how it works…”[/perfectpullquote]
Intel will also have PC expert training pods on hand at the show floor to help streamers understand the key streaming-related features of the manufacturer’s latest technology. On Friday evening, the brand will host a workshop on building and modifying custom PCs.
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“We’re going to build the PC on stage and tell the influencers how to do that,” Lynch said. “It’s really a training session for the streaming community on how to set up their rig with the best possible technology.”
The workshop will be led by Intel product experts who are streamers themselves. You will show attendees how to build two different types of PCs optimized for streaming on Twitch.
Lynch said Intel’s goal for the convention is to help streamers better understand the technology they use and give them the opportunity to have face-to-face conversations with computer experts.
“The heart and soul of this is really trying to help the community understand how to get the best system that helps them enjoy what they do,” she said.
In addition to its educational efforts, Intel also uses Twitch to advance social initiatives.
Lynch said that Intel plans to participate in the TwitchUnity Lounge, which aims to educate and promote diversity among gamers and broadcasters. She added that the company also sponsors a program to promote sportsmanship and inclusion among gamers, run by AnyKey. Advocacy group dedicated to supporting diverse participation in sport.
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