KSV eSports rebrands to Gen.G, enters Clash Royale


today KSV eSports was officially renamed and will henceforth be known as Gen.G.

With the change, the company is unveiling new logos, branded jerseys and more for current and future Gen.G teams, which currently include Overwatch, League of Legends and PUBG. Formerly known as KSV eSports, the team is the organization behind the Overwatch League’s Seoul Dynasty. KSV was a combination of Korea and Silicon Valley, but the new branding focuses on “establishing a new gold standard for global esports.”

Kevin Chou KSV Gen.G - KSV eSports rebrands to Gen.G, enters Clash Royale
Kevin Chou, Gen.G

Kevin Chou, CEO, Gen.G commented, “Gen.G fully represents our vision to set the gold standard for the global esports industry. We are bridging the gap between East and West and ushering in a new generation of esports entertainment for teams and viewers around the world through unrivaled fan engagement, world-class athlete development and strategic business partnerships.”

As part of the rebranding announcement, Gen.G is also revealing initial details for a brand new eSports team in Shanghai, which will compete in Supercell’s China Clash Royale League.

Gen.G’s leadership team has some experience when it comes to mobile gaming; including the creation and delivery of Kabam, the mobile game developer behind titles like Marvel: Contest of Champions. Kabam has now been in existence for more than seven years and its team consists of over 400 employees.

“Gen.G’s experience in China and with mobile gaming gives us invaluable insight into the mobile esports market as we welcome Team GO to our organization in Supercell’s Clash Royale League,” said Kent Wakeford, COO, General G. “Our highly experienced leadership team has a proven track record and provides unparalleled insight into best practices for our franchises, enabling us to provide world-class amenities and support for fans, athletes and brands.”

The Chinese Clash Royale team means Gen.G is fully involved, operating in three huge but distinct esports markets; South Korea, the United States and China.

Esports Insider says: So massive news from a major esports organization with even bigger ambitions for the future. Entering the mobile scene in China via Clash Royale makes perfect sense given its numbers and potential, while the rebranding also affects business.

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